See the Sign What would a trip to LA be without a snap of the Hollywood logo, located near Gower and Franklin streets? It used to be spelled "Hollywoodland" for advertising a housing development. This iconic structure has suffered a string of tragic occurrences over the years. In 1932, Broadway actress Peg Entwistle jumped to her death from the letter "H." That same letter was destroyed in the early '40s, when the site's inebriated caretaker drove his '28 Ford Model A off a cliff. The sign deteriorated over the years, but shock-rocker Alice Cooper helped to restore it, donating a missing "O" in memory of Groucho Marx. Huge Hefner supplied a "Y." More recently, several severed body parts were discovered scattered nearby.